Hypertargeting

Mainstream, Premium, and Luxury – Understanding the 3 Main Personal Brand Models

The model you choose for your business influences everything – from your price to the people you work with. Ensure you make the right choice! What’s stopping you from charging the right amount that you deserve to charge for the transformation you create? What’s stopping you from working with high-end clients who have a true …

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Why CEOs MUST Leverage Their Personal Brand!

As a CEO, your personal brand is your power! Discover why leveraging a little bit of You can make a huge difference to your business. You’re skeptical about creating and leveraging your personal brand in your business. You’re the CEO of the business, but you’re wary of tying yourself into the business brand. Perhaps you …

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The 8 Elements of a Premium Brand (Part Two)

You’re halfway through your premium branding journey. In this article, we look at the final four elements you need to create your premium brand. In the first part of this article series, we took the first four steps towards achieving your destiny. I introduce four elements of creating a premium brand that will transform the …

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The 8 Elements of a Premium Brand (Part One)

Starting your journey to creating a premium brand brings with it a lot of excitement. You’re ready to make this happen. And with these eight elements, I know that you’ll succeed. Right now, let’s make one thing clear… You’re destined to create a premium brand! You can provide a unique experience unlike anything else in …

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The 3 Things You Need to Know When Building a Luxury Brand

How do you build a luxury brand? You’ve never done anything like this before and maybe you’re feeling lost. If so, there are three things to keep in mind. It all feels overwhelming, doesn’t it? You want to build a luxury brand. You’ve even done all of the foundational work. You know what your core …

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The 4 Techniques You Can Use to Market Your Luxury Brand

You’re facing a lot of internal doubts. But whatever these inner demons are telling you, don’t believe them. It’s okay to set big, audacious goals. What’s the key secret to developing a luxury brand? How did icons such as Coco Chanel and Gianni Versace cultivate their mystique? Well, I’ll tell you what they did NOT …

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Making Luxury Sales – The 5 Laws That Help You to Sell Your Brilliance

In luxury marketing and branding, you want to continue the brand journey to grow your brand equity. And you can do this through the sales process.​ A key secret to selling a luxury brand is offering up a white-glove service. The whole transaction process needs to be truly beautiful and exquisite. It also needs to …

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The 5 Laws of Providing a Luxury Service

Service in a luxury business is always paramount. It starts with the first content, continues through the sale process, and sustains itself for the client’s lifetime! At the luxury service level, how you treat clients is key. Sure, your client service needs to be top-notch. But so does your sales process. Not only that, what …

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The 5 Elements of an Effective Luxury Brand

Building a luxury brand can be daunting. You’re following the footsteps of Hermes, Louis Vuitton, and Ferrari. But you have all the power and wisdom to do it! If you want your luxury brand to dominate your niche – and be the market leader – there’s really only one thing holding you back. It’s a …

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