Luxury Business

Escape the Mainstream, Live the Luxury Dream

The mainstream is too small for your brilliance. Master these 4 components to step out of the mainstream and into your power as a Luxury Influencer. ​ From Mainstream Success to Luxury Influencer – The Four Components to Master You’re worth so much more than the mainstream level. You have the potential to enter the …

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Know Your Elite Buyers & What They Need

Uncertainty is the enemy to success. Discover how to attract your dream elite clients and know for sure how to give them EXACTLY what they need. Who Are Your Elite Buyers (And What’s The One Thing You Need to Do For Them)? Uncertainty is one of the main enemies of those who want to build …

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3 Tips To Overcoming Your Resistance to Building a Personal Brand

What’s stopping you from building your personal brand? I know the answer and I know what you can do to break through your own resistance. You know that your personality has power. If you can build a brand around your personality, you inject some of your magic into your business. You create that all-important human …

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The 2 Things You Need to Know to Position a Premium Personal Brand

How do you position a premium offer in your market? There are a couple of things you need to understand before you put your offer out there. You’re trying to build a premium personal brand. You already have your story. And you know the core philosophical beliefs that underpin what you do. Now, you need …

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Mainstream, Premium, and Luxury – Understanding the 3 Main Personal Brand Models

The model you choose for your business influences everything – from your price to the people you work with. Ensure you make the right choice! What’s stopping you from charging the right amount that you deserve to charge for the transformation you create? What’s stopping you from working with high-end clients who have a true …

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Why CEOs MUST Leverage Their Personal Brand!

As a CEO, your personal brand is your power! Discover why leveraging a little bit of You can make a huge difference to your business. You’re skeptical about creating and leveraging your personal brand in your business. You’re the CEO of the business, but you’re wary of tying yourself into the business brand. Perhaps you …

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The 8 Elements of a Premium Brand (Part Two)

You’re halfway through your premium branding journey. In this article, we look at the final four elements you need to create your premium brand. In the first part of this article series, we took the first four steps towards achieving your destiny. I introduce four elements of creating a premium brand that will transform the …

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The 8 Elements of a Premium Brand (Part One)

Starting your journey to creating a premium brand brings with it a lot of excitement. You’re ready to make this happen. And with these eight elements, I know that you’ll succeed. Right now, let’s make one thing clear… You’re destined to create a premium brand! You can provide a unique experience unlike anything else in …

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The 3 Things You Need to Know When Building a Luxury Brand

How do you build a luxury brand? You’ve never done anything like this before and maybe you’re feeling lost. If so, there are three things to keep in mind. It all feels overwhelming, doesn’t it? You want to build a luxury brand. You’ve even done all of the foundational work. You know what your core …

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Pricing for a Luxury Brand – 5 Tips To Help You Create a Premium Price

How much should you charge for the magic that you have to offer? It’s the big question on every one of my client’s lips. You have all of the concepts in place. You know how to create a luxury brand and build something that allows you to put your magic out into the world. But …

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