Luxury Business

The 4 Techniques You Can Use to Market Your Luxury Brand

You’re facing a lot of internal doubts. But whatever these inner demons are telling you, don’t believe them. It’s okay to set big, audacious goals. What’s the key secret to developing a luxury brand? How did icons such as Coco Chanel and Gianni Versace cultivate their mystique? Well, I’ll tell you what they did NOT …

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Making Luxury Sales – The 5 Laws That Help You to Sell Your Brilliance

In luxury marketing and branding, you want to continue the brand journey to grow your brand equity. And you can do this through the sales process.​ A key secret to selling a luxury brand is offering up a white-glove service. The whole transaction process needs to be truly beautiful and exquisite. It also needs to …

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The 5 Laws of Providing a Luxury Service

Service in a luxury business is always paramount. It starts with the first content, continues through the sale process, and sustains itself for the client’s lifetime! At the luxury service level, how you treat clients is key. Sure, your client service needs to be top-notch. But so does your sales process. Not only that, what …

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The 5 Elements of an Effective Luxury Brand

Building a luxury brand can be daunting. You’re following the footsteps of Hermes, Louis Vuitton, and Ferrari. But you have all the power and wisdom to do it! If you want your luxury brand to dominate your niche – and be the market leader – there’s really only one thing holding you back. It’s a …

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