What Is A Luxury Influencer?
Breaking the myth of mainstream marketing for elite experts
The Volume Misconception
When you are the best in the world at what you do, you certainly don’t want to be using a mainstream business strategy.
See, for decades, we’ve been taught that the only way to grow your business and your brand is “from the ground up”…
Start at the bottom… Be cheaper than the next person… Offer your expertise to anyone who’s willing to pay for it… And incrementally build your business from there. We estimate 90+ per cent of entrepreneurs adhere to this type of thinking.
We like to call it the “Kim Kardashian” model.
Here’s the logic in a nutshell:
Appeal to as many people as possible, but only expecting to convert a few. Of course, from a bird’s eye view, it makes perfect mathematical sense.
With the right price points in place, these influencers and experts can still make explosive amounts of profit by catching one school of fish in a vast, open sea.
And when you witness the Kim Kardashian-type empires built on volume, the mainstream model can seem like a tempting route.
The Sophisticated Approach
However, there’s a much better way… The one that allows you to cut the line… Jump over all your competitors – even if they’ve been in the business for much longer than you… And claim the very top of your niche – where you can sell your expertise at ultra-premium prices to the top 1% of your audience.
You do this by leveraging a basic economic principle:
What’s low in supply will always be high in demand.
The way it works…
You’ll first establish authority to serve a small but elite audience…
Build an esteemed reputation in your niche…
And only THEN leverage this new authority to go after bigger audiences.
This sophisticated marketing strategy sets you up for success from the beginning, and positions you for $100k, $250k and $1m offers – making adding an extra million or 10 million to your revenue very, very simple. Using what we call the Laws of Luxury, you start at the TOP and work your way down.
The Chanel Model
No doubt, you have heard of Coco Chanel.
But here’s what you might not know about this fashion icon: before her name became synonymous with luxury fashion, she made the strategic decision NOT to start at the bottom and work her way up the ladder. Because she knew she was the BEST at what she did.
Instead, she started at the highest end of the market in Paris:
Working only with the absolute upper echelon of high society, creating dazzling bespoke gowns, collaborating with the best artisans in the region.
Then, once she’d earned an extraordinary reputation, she began to work her way DOWN.
She created her ready-to-wear collections and opened high-end boutiques in some of the most expensive locations on the planet.
These collections were not custom-made, but they were still of the highest quality. Chanel never lowered her standards, she just offered different designs to a broader market.
These ready-to-wear collections were still infused with luxury – rarity, scarcity, elevated experience – and they were never discounted. Even as she reached into lower markets, Chanel refused to use mainstream tactics.
Finally… Once she’d completely captured two of the highest levels of her market… She launched her mainstream offer leveraging licensing to create products for mass market, but still maintain brand equity and quality.
Chanel began producing cosmetics, perfume, smaller branded items and accessories. These offerings made Chanel one of the most well-known brands in the world.
Leverage the Laws of Luxury
If you are the best in the world at what you do, you can leverage those same Laws of Luxury for your personal brand, influencer brand, coaching or consulting business, speaking business or for releasing your book.
For experts who are truly ready to expand beyond their wildest dreams, they must untether themselves from the notion that success is a tireless climb to the top.
Instead, imagine stepping out into a ballroom, staring at a chandelier-lit room filled with invitees from the very top of the spiral staircase.
THIS is the position of the luxury expert.
First focus on developing connections and influence among the most elite audience . . .
Then leverage this authority to create wider impact and forge beneficial partnerships.
Once an expert is renowned in their field, they can expand into their legacy and wealth with as much ease as the sun exudes in beaming its radiance to earth.
Claim your space as the Luxury expert in your niche now.
And get ready to create an infinite spiral of influence from the top down – crystallize innate genius into a disruptive, transformational dynasty perpetuated across generations….
Without ever having to share your breakfast, lunch and dinner on Instagram again.
Please Heed This Advice
It’s time for you to redefine your influence and commercialize your expertise at the highest level for maximum impact. If you are only leveraging one revenue stream right now, you’re leaving money on the table.
Our sophisticated strategy for elite experts will have you monetizing your expertise to create multiple income streams, including:
- Consultancy projects
- Speaking opportunities
- Board and advisory positions
- Private coaching retainers
- Product development
- Retreats and virtual intensives
- Brand collaborations
- and so many more…