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Why Your Personal Brand is Everything

Personal Brand is vital for luxury market success. Discover the message behind your brand and how to leverage it to launch your premium offers. Why a Personal Brand is More Important Now Than Ever Before (And Two Tips to Help You Understand the Messaging Behind Your Brand) Do you think you don’t need a personal …

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Learn Self-Confidence to Sell Premium Offers

Confidence is key to selling at luxury level but it’s also a skill you can learn so why not learn from the most successful people in the world? J.K. Rowling, Charlotte Tilbury, and More Offer Their Advice on How to Be More Confident To play at the premium level, you need a strong air of …

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Building Your Personal Brand in 3, 2, 1…

To sell luxury level offers you need a luxury level Personal Brand. Here are the 3 core elements to building a Personal Brand worthy of the luxury market. The Three Elements to Focus on When Building Your Personal Brand You are the best in the world in your niche. You’re the expert who dreams big …

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The Two Key Concepts of Luxury Branding

The luxury market is a league of its own. Mainstream and premium mindsets just won’t cut it. Here’s what you need to know to build your luxury legacy. The Two Core Concepts You Need to Understand When Building A Luxury Brand You have your goals set on entering the luxury realm. But do you really …

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Transformation in the Premium Space

Find out how to move from premium to an ultra-premium by focusing on creating extraordinary transformations, for you, for your business and for your clients.​ You Are the Best in the World (And Why You Need to Focus on Transformation in the Premium Space) There’s nothing wrong with operating in a mainstream business model. But …

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Become the Icon of Your Luxury Brand

Discover what it takes to be an ICON, how to evolve from premium to luxury and how to leverage your own brilliance to become an iconic leader in your space. Creating the Narrative – Becoming the Icon of Your Luxury Brand Congratulations! You’ve decided to create a luxury business model for your personal brand. This …

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The Gating Concept and Exclusivity

Discover how being selective lifts your brand out of the mass market so you can offer your exquisite brand and unique services to your dream clients. The Gating Concept (And How it Builds Into Creating a Luxury Brand) As the icon behind a luxury brand, you shouldn’t be accessible to everybody. And neither should your …

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Innovating and Advocating Beliefs

There are two vital keys to becoming an icon in your space- being an innovating pioneer and having the courage of your convictions. Let’s explore the magic! Two Keys to Building a Luxury Brand – Innovating and Advocating Beliefs You are on top of your game and ready to take your business to the next …

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Enter the World of No Competition

You are an icon in your field. You have no competition. Discover the power of exclusivity and how to start reveling in your own uniqueness and creativity.​ Building a Luxury Brand – Why You Need Exclusivity (And How You Face No Competition) Right now, you may feel that you’re offering the same thing as everybody …

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Premium vs. Ultra-Premium

Not sure where you stand? Discover the ONE main difference between premium offers and ultra-premium offers and how to price your unique services. The Difference Between Premium and Ultra-Premium (And How to Price Your Service) Entering the premium space may feel daunting for some. But when you know the right approach, there’s nothing to be …

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